How you differentiate your brand, product, or service from competitors is what’s known as positioning. It’s what helps you determine which market niche you should fill. But that all sounds too simple and straightforward. A number of variables need to be considered, mostly relating to your customers’ requirements and motivations, along with your competitors’ actions.
We’re here to answer your questions, perform market research, and finally develop a positioning strategy to add to your business plan. The Origin team can create a clear positioning statement that points out your target market, your approach to reaching them, their favourite products, your unique selling proposition, and your competitors.